Our Story: The Rise of Streetwear in Fashion

You are your own person. You’re unique, intelligent, and you speak your mind. Furthermore, you let your style speak for you; every time you get dressed in the morning, you carefully choose your outfit from a selection of thoughtfully curated pieces. Because your style is such a big part of yourself and your identity, you are always prudent to wear only high-quality garments that honestly express your outlook on the world.

While you may understand instinctively the value of being selective about who you choose to represent yourself when you put on your clothes, not everyone is as well-versed in fashion as you are. Because we here at Niz Clothing Company understand the importance of understanding the history of streetwear -- especially since we recognize that discriminating consumers like yourself aren’t going to just throw anything on when you get dressed -- we wanted to take a moment to reflect on the diverse and rich history of streetwear throughout the decades.

California Origins

Streetwear can trace its linage to the early 1980s, back to its founding father Shawn Stussy. Stussy originally made a living selling surf boards, but he soon had his eye on bigger things. He soon set up shop in the heart of Laguna Beach, selling t-shirts that he designed himself out of the trunk of his car. From there, his style spread like wildfire, taking the fashion world of California by storm.

Hip-Hop in New York

It wasn’t long before streetwear made its way across the country. It quickly picked up in major metropolitan areas, but it was the Hip-Hop culture in New York that launched it more into the public eye. Instead of surfboards, though, it was skateboard companies that started repping the brand. By the mid-1990s, it was the go-to style of urban NYC and rappers who liked the comfortable fit and look of streetwear.

The Japanese Influence

Streetwear couldn’t stay contained to the United States forever, though. In the 1990s and 2000s, youth in Tokyo started to create their own spin on streetwear. Many Japanese fashion designers started creating their own brands of streetwear, too, which helped fuel its popularity. While streetwear used to be synonymous with American style, it’s now an international phenomenon that still owes itself to its California roots.

Streetwear Today and Forever

Streetwear is timeless and iconic style. While other trends may come and go, streetwear continues to remain strong in its presence. You may certainly find different ways streetwear manifests itself depending on where you look, yet it always has that same intentional presence that transcends. We are proud to continue that tradition of both quality and uniqueness, allowing people of all ages, races, genders, and cultures to express themselves in a way that is uniquely their own. To learn more about our company and our values, please don’t hesitate to reach out to us today. Or, for more fashion inspiration, please follow us on our social media account!

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